‘VIRTUAL AGENCY’ COMMUNICATIONS DELIVERY
FRESH>THINK applied to the delivery of communications – a virtual ‘full agency’ service from strategy right through to execution (led by Richard Butler).
Managing and delivering high quality solutions quickly, flexibly and at a fraction of the cost of traditional agencies.
Delivery from strategy to creative to production, working with our sister company Shaw Independent Producers (covering all moving images – www.tvshaw.com ) plus a wide network of creative, design and production partners.
This is a developing area for us with recent projects including:
- Development from scratch of new premium tea brand (total concept including packaging and communications)
- A new TV campaign for a food brand (making TV affordable for first time in many years)
- Conceiving and managing a co-created campaign with the British Film and Television School for a major media client
With Shaw we have devised a better process for developing pre-testing stimulus such as animatics and improving their translation to finished film – delivering better results and real cost efficiencies.