‘VIRTUAL AGENCY’ COMMUNICATIONS DELIVERY

FRESH>THINK applied to the delivery of communications – a virtual ‘full agency’ service from strategy right through to execution (led by Richard Butler).

Managing and delivering high quality solutions quickly, flexibly and at a fraction of the cost of traditional agencies.

Delivery from strategy to creative to production, working with our sister company Shaw Independent Producers (covering all moving images – ) plus a wide network of creative, design and production partners.

This is a developing area for us with recent projects including:

  • Development from scratch of new premium tea brand (total concept including packaging and communications)
  • A new TV campaign for a food brand (making TV affordable for first time in many years)
  • Conceiving and managing a co-created campaign with the British Film and Television School for a major media client

With Shaw we have devised a better process for developing pre-testing stimulus such as animatics and improving their translation to finished film – delivering better results and real cost efficiencies.