PROCESS & RELATIONSHIPS
FRESH>THINK applied to helping clients transform the quality, speed, overall efficiency and productivity of their marketing communications development and production processes – in short, delivering better for less (led by
Everything to do with the interface between clients and agencies, looking at their individual as well as shared working practices and processes – making the distinction between the ‘good costs’ that add value and the ‘bad costs’ that don’t.
Procurement-proof solutions, including looking at the pros and cons of de-coupling and outsourcing some elements of the process – and often external excellence benchmarking both within and outside the client’s market sector.
Much of our work in this area is delivered via The Foundation , our joint venture with Where who bring specialist creative services and production expertise.
RECENT WORK IN THIS AREA INCLUDES:
- Excellence benchmarking for a major car manufacturer in terms of both retail advertising and CRM
- For retail advertising we delivered a process audit, reconfiguration and refinement in ways of working resulting in major quality and efficiency benefits and significant cost efficiencies
- For CRM we managed a pitch and due diligence process resulting in the appointment of a new, decoupled data solution