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Tag Archives: Marketing process
THE IMPORTANCE OF KNOWING HOW TO KEEP SCORE
Rory Sutherland of IPA and Ogilvy fame writes a very good fortnightly piece in The Spectator. Recently he argued that our fascination with some sports is, in part, fuelled by they way their scoring system works. Take tennis for example, … Continue reading
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Tagged advertising process, Marketing process
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TO DECOUPLE OR NOT?
Should I decouple is the question on many Client’s minds at the moment. Perhaps an illuminating way of considering the issue is to ask why any Client in 2011 would think of ‘coupling’ Full service was undoubtedly the answer in … Continue reading
WHO NEEDS AN AGENCY?
Increasingly advertisers are assessing the benefits of taking their creative business in-house – most fashion houses do it, media businesses like Sky and the BBC do it for much of their output, Specsavers have done it with some success for … Continue reading