Monthly Archives: September 2011

Pitches aren’t good for business

Posted on September 13, 2011 by Richard Butler

I read an article in Campaign recently where one of the ‘pitch doctor’s was delighted to report that business was continuing to improve. In essence they were celebrating the fact that an increasing number of Clients were so dissatisfied with … Continue reading →

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Consumer insight – a global perspective

Posted on September 9, 2011 by Chris Baker

The LinkedIn Consumer Insight Interest Group has been running a thread inviting members to define insight in one word. It’s a global group and so a global perspective. Together people’s contributions paint quite an insightful picture of the insight ‘brand’…. … Continue reading →

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