Monthly Archives: July 2011

THE IMPORTANCE OF KNOWING HOW TO KEEP SCORE

Posted on July 24, 2011 by Richard Butler

Rory Sutherland of IPA and Ogilvy fame writes a very good fortnightly piece in The Spectator. Recently he argued that our fascination with some sports is, in part, fuelled by they way their scoring system works. Take tennis for example, … Continue reading →

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ADVERTISING AGENCIES NEED TO GET ENGAGED NOT RELY ON RELATIONSHIPS

Posted on July 12, 2011 by Richard Butler

I went to a lecture the other day given by a very clever man called Grant Leboff. He’s written a new book called Sticky Marketing which amongst many fascinating insights, argues that a focus on the relationship between supplier and … Continue reading →

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HOW DO YOU DELIVER CONTINUOUS IMPROVEMENT?

Posted on July 5, 2011 by Richard Butler

It’s the challenge confronting most successful mature businesses. It’s also the challenge confronting many procurement professionals for whom the easier wins of the past have been replaced by the need to show continued sustainable progress in value delivery. The answer … Continue reading →

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